Vodka Leader Launches “Spirit of Change” Campaign in Celebration of Transformative People

STOLI, a world-renowned premium vodka brand with a rich heritage dating back to 1938, is thrilled to announce, “Spirit of Change,” a global relaunch. This repositioning of the brand is accompanied by a fresh packaging redesign and a worldwide campaign that captures the essence of STOLI, a transformative spirit that brings people together.  ​​

At the heart of this rebranding lie 3 key pillars of the brand essence: Authenticity, Progress, and Liberation. The new brand platform called “Spirit of Change” celebrates positive transformation around the world, with a 360 campaign that includes a series of brand videos, digital and social campaigns, marketing events and PR initiatives around the world. In tandem, an exciting new drinks strategy will be launched that will bring to life the brand heritage and roots as well as the future global ambition. The roll out will take place in phases over the coming months. ​​

“STOLI is the vodka of spirited people and places,” commented Chris Caldwell, Global CEO, Stoli Group. “The new campaign, the ‘Spirit of Change,' truly captures that essence and we are thrilled to begin this new chapter on our journey to becoming the vodka choice for today’s discerning drinkers. ​​

The new bottle design proudly displays the iconic city skyline on the front label, paying homage to the cities that have inspired the brand throughout its history. What's more, each bottle features coordinates representing 10 of the world's most forward-thinking metropolises. Campaign visuals are vibrant and liberating, embracing the new brand spirit. ​​

As an internationally recognized brand, STOLI portfolio is available in more than 100 countries worldwide. Produced in Riga, Latvia, over the years, STOLI has received more than 100 prestigious accolades from top international competitions, establishing itself as a true icon of quality and excellence in the vodka industry. ​​


About STOLI Vodka :

STOLI the iconic vodka brand, has led the way in championing a better future and perfecting vodka making since 1938, now bringing the “Spirit of Change” to over 100 countries where it is distributed. Crafted at Amber Latvijas Balzams, Latvia, STOLI vodka is produced from the finest grain and pure artesian water, triple-filtered for excellence. As one of the pioneers of the flavored vodka since the 1960’s, it continues to create complex flavors profiles that resonate globally. With over 100 awards, including the most prestigious ones, STOLI is a world authority in the vodka category.

SAVOR STOLI® RESPONSIBLY. STOLI® Premium Vodka and Flavored Premium Vodkas. 37.5%-40% Alc/Vol. (75-80 proof). Distilled from Grain. US Distributor: Stoli Group USA, LLC, New York, NY and Global Distributor: SPI Spirits (Cyprus) Limited, The Republic of Cyprus. ©2023. STOLI and all other marks are trademarks or registered trademarks of their respective owners.

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