STOLI® ANNOUNCES ITS PARTNERSHIP WITH RESEA PROJECT TO FIGHT OCEAN PLASTIC POLLUTION
Stoli® Group, the leading global ultra-premium spirits and wines company has announced its collaboration with ReSea Project to fight ocean plastic pollution. Recognizing that the ocean is the heart and lungs of our planet, producing over 50% of the air we breathe and home to an abundance of life and biodiversity, Stoli® is committed to turn the tide by actively removing plastic waste from oceans and rivers through its ocean mission with the ReSea Project.
Through this partnership, every time a consumer buys one bottle of Stoli® at a participating retailer, Stoli® funds the removal of 200g (the equivalent of 10 plastic bottles of 500ml) from oceans and rivers through the support and collaboration with ReSea Project. Using a QR code on the bottle, consumers can access a landing page with collection coordinates, track the cleanup process and witness the impact and difference made.
The initiative has received support around the world and is kicking off in a first phase partnering with Global Travel Retail. Market activations are also taking shape across America, Western Europe and Asia with more countries expected to join the quest to fight plastic ocean pollution and make a lasting difference, together.